Logo Focus

A rich source of information regarding English words, especially those that are derived from Latin and Greek elements with definitions, self-scoring quizzes, and images; all of which function as valuable vocabulary resources for home schooling, public schools, individual-life learning, colleges, universities, and all logophiles regardless of educational status or age.





What freshmen should know

Posted on Sat, May. 17, 2004

A meditation on phloem and xylem and the fertile tree of English

JAMES J. KILPATRICK, Universal Press Syndicate

  1. A slim book came the other day from the editors of American Heritage dictionaries.
  2. It was provocatively titled, 100 Words Every High School Freshman Should Know.
  3. The test is not for high school seniors.
  4. This challenge is for grades nine and ten.
  5. James Kilpatrick, the writer of this article, showed it to a Phi Beta Kappa college graduate whom he knows.
  6. She missed two of the 100.
  7. She drew a blank on “phloem” and “xylem” (and was fuzzy on “symbiosis”).
  8. The nouns “phloem” and “xylem” come from the world of botany.
  9. “Phloem” is “a complex tissue in the vascular system that consists mainly of sieve tubes and elongated parenchy- ma.”
  10. Its close cousin “xylem” is “a complex system in the vascular system of higher plants that consists of vessels, trache- ids, or both, usually together with wood fibers and parenchyma cells.”
  11. Now you know what they mean, right?
  12. Although Kilpatrick told his readers to look it up, “symbiosis” refers to “a cooperative, mutually beneficial rela- tionship between people; or a close association of animals or plants of different species that is often, but not always, of mutual benefit.”
  13. If you have learned a few roots from Latin and Greek, then you know that the word literally means “living toge- ther”.
  14. Kilpatrick goes on to say that today’s theme lies in the infinite variety of our specialized vocabularies.
  15. His friend, a graduate in law, was stumped on the vocabulary of biology and botany; however, the probabilities are that many a graduate in the sciences would be hard pressed to define a “tort” or “chancery”.
  16. Kilpatrick suggests that we live much of our lives in separate worlds of words.
  17. He further says, “we who write for a living, or merely love the written word, have a vocabulary all our own.”
  18. “I have to assume my readers under- stand such elementary terms as noun, verb, direct object and dangling par- ticiple; but should I define ‘comma splice’ by a specific example? These are judgment calls. Every writer has to make them every day.”

    Written and oral communication are dependent on vocabulary skills.


    Kilpatrick continues: Back to the little book from American Heritage.

    The list of 100 words begins with “ac- centuate,” and continues with alliter- ation, analogy, antibody and aspire.
  • Does your fourteen-year-old know; in fact, do you know “ellipse, embargo, exponent, fallacy, gargoyle, hologram, inference, laconic, lichen, marsupial, nebula, polygon, solstice, suffrage” and “undulate”?
  • The editors at American Heritage have set a high bar for high school freshmen.
  • Ah, but these hypothetical freshmen probably swim easily in a sea that swarms with “abs, blog, Botox, brewski, chad, chick lit, cyborg, emo, freak, fuzz, hottie, hoodie, indie, mosh pit, newbie, spam, wedgie” and “zit”.
  • The fecund tree of English is always sprouting new leaves and casting off dead ones.
  • In Madison, Wisconsin, the editors of the Dictionary of American Regional English (DARE) are winding up their lexicographic triumph.
  • They have published four volumes of words and phrases drawn from our myriad vocabularies.
  • In the rural South they captured “savagerious” (fierce, violent).
  • In New England they netted “scrid” (a lump, piece, morsel).
  • Did you know that a “quandy” is a sea duck and a “puttylegs” is a black duck?
  • In Vermont, a “sollacker” is a whopper.
  • In North Carolina, a “pipjenny” is a pimple.
  • In parts of Texas, if you’re “proddy” you’re ill-tempered.
  • Let word lovers be on the watch. DARE’s final Volume 5 will appear next year.

James J. Kilpatrick is a syndicated columnist and author of books on language. Write him at 2555 Pennsylvania Ave., Apt. 902, Washington, DC 20037 or at kilpatjj@aol.com.


The nonsense of expecting 9th and 10th graders to know such difficult and generally useless words should be com- pared with the more pragmatic idea that they would benefit much more by learning English elements from Latin and Greek sources. With this approach, they can determine the meanings of many more applicable English words.

In fact, knowing Latin and Greek roots, prefixes, and suffixes; provides a far greater knowledge of English voca- bulary than the memorization of lists of unrelated words. To learn more about where you may access the mother-lode of English words derived from Latin and Greek sources, visit this Cross-Refs Search area so you can find out how you and others may take advantage of this vast wealth of vocabulary proficiency.



 

Why some words are Muzak to our ears

When names such as BlackBerry or Viagra catch on, it's not by chance. An author looks into branding.

By Nathan Bierma Special to the Sentinel

May 15, 2004

There is a moment every marketer both dreams of and fears. It is the time when a brand name, by decree of the dictionary or whims of the zeitgeist, becomes a common noun or a verb. This can be a blessing—the ultimate validation of a name that is both catchy and meaningful. But it can also be a curse. The more widely a word is used, the harder it is to legally protect as a trademark. So we "xerox" a memo, "fed-ex" a package or "google" a blind date, to the chagrin of squads of copyright attorneys in corporate headquarters.

In a brand name's infancy, however, the thought of gaining this kind of cultural currency is an inspiration to professional namers, says Alex Frankel in his new book Wordcraft: The Art of Turning Little Words Into Big Business (Crown, $24.95).

Spreading the words

Namers long to launch their creations into the vernacular—casual use around water coolers and in chat rooms. The lawyers can worry about the rest.

Frankel's book, like a tour of a sausage factory or the U.S. Capitol, shows readers places they've never seen to explain processes of which some would rather remain unaware.

He describes how names are born—usually in magic marker on whiteboards, alongside myriad other suggestions—and how a select few make it big, sometimes bigger than the name of the company itself.

The trick for corporations is to contrive a word that doesn't sound like a corporate contrivance. The more corporate it sounds, the greater the risk of a backlash against brand names among consumers.

Frankel, a journalist who started his own short-lived naming firm in Silicon Valley, chose five names to tell his story: Accenture, BlackBerry, Cayenne, e-business and Viagra.

Along the way, he introduces little-known but hugely influential naming firms such as Lexicon Branding in San Francisco—which coined Dasani, Febreze, Pentium, PowerBook and Zima, among hundreds of others—and Wood Worldwide in Manhat- tan, which has christened many best-selling drugs, including Paxil, Viagra and Zocor.

It was Lexicon that came up with the name BlackBerry for a hand-held computer made by its client, Research In Motion (RIM). With the help of linguistics consul- tants, it analyzed possible names' semantics (meaning), phonetics (sound) and something namers call "sound symbolism."

 

For the RIM device, Lexicon was seeking a name that would communicate the ideas 'easy access' and 'quick response.' One namer thought the hand-held communicator looked sort of like a strawberry, its tiny keys resembling the seeds on a berry's surface. But he thought the word "black- berry" sounded better.

Lexicon brought in a linguistics professor to examine why.

Alliteration and symmetry

"Black," he noted, has hard and quick con- sonants that move the word along; "straw" begins with the sluggish hiss of the "S" and ends with a "w," slowing the speaker down.

Dubbing the device "BlackBerry" also bene- fited from alliteration and symmetry—two five- letter parts, each beginning with a capital "B" (thanks to "intercapping," or capitalizing a letter in the middle of a word).

RIM credits the name for BlackBerry's such- cess; it has sold millions, including 435 to the U.S. House of Representatives.

Viagra was even more of a verbal pheno- menon, landing in the Oxford English Dictionary just three years after the product was launched in 1998.

The drug itself—sildenafil citrate—was paten- ted by Pfizer in 1991 as a heart treatment. When researchers noticed the drug offered other benefits, Pfizer turned to Wood Worldwide for a name. Wood offered "Viagra," noting the aptness of the word's sounds for the nature of the drug's remedy—"Vi" for virility or vigor, "agra," meaning "claim" or "take" and suggesting the energy of "aggression" and the fertility of "agriculture."

A different vantage point

Seeing the birth of brand names may lead readers to look at the ever-growing place of brands in their own lives and speech, Frankel said in an interview by telephone.

"Part of my hope is that the reader would come away from this book and look at the world in a slightly different way," he said.

"They would see their own vocabulary filled with brand names and wonder if that's good or bad."

This story by Nathan Bierma first appeared in the Chicago Tribune, a Tribune Publishing newspaper.


Hyperlinks are the workhorses of the Web Site visitors who use links to jump between sections of the same page and move from page to page to even site to site. Search engines also use links to index and rank pages. Every link on your site represents an easy opportunity to boost your search engine rank.



 



Finger pointer    Click here for an extensive list of important vocabulary resources.



Latin-Greek Cross References Search


Latin-Greek Quotations
of mottoes, proverbs, words, and phrases

Sign up for the FREE Focusing on Words Newsletter

E-mail Form

Short self-scoring practice quizzes are available from this link so you can determine the extent of your word skills. There are diagnostic and antonym-synonym quizzes based on the words that come from the Latin-Greek Cross References list.

Only a FEW of the quizzes are available at this time and additional quizzes will be presented if enough interest is shown.

See the links to words with images and quizzes for a greater comprehension of English words that are derived from Latin, Greek, and other sources.




This particular site was set up on December 11, 2001,
and was updated on January 5, 2006.

© 2001-2006
Logo Focus

All rights are reserved for this and all of the other pages and images in this site.

Except for copying to disk for archival purposes, and for normal fair use exceptions relating to the quoting of short passages for purposes of commentary and the like, no part of the writing or the nonpublic domain graphics either herein or in the local links hereto may be reproduced, stored in a retrieval system, transmitted or retransmitted in any form by any means without the express prior written consent of John Robertson. Rights in remote links are as established by their respective owners.


A lot of people get unlimited mileage out of a limited vocabulary.

-E.C. McKenzie, 14,000 Quips & Quotes


One forgets words as one forgets names. One’s vocabulary needs constant fertilization or it will die.

—Evelyn Waugh, British novelist



FREE Focusing on Words Newsletter | Mod Words | Unabridged Word Searches | Special clips about accomplishments of mankind; past and present | World Flags | Latin-Greek Quotes | Visit Word Focus | Vocabulary Quizzes |
E-mail Contact


Copyright © 2003-2004 Logo Focus — ALL Rights Reserved        



You may use this link to return to the top of this page.